A resourceful, quick study who is an immediate contributor with a creative and engaged working style.
I have helped businesses in transition define and build internal capacities, guide early stage ventures establish and build brand presence, serve as interim marketing officer for organizations while
and launched new channel and segmentation initiatives that had been put on the “back burner”.
In 2009 my focus moved into the senior/aging services sector; applying my strategic marketing and communications expertise in helping businesses develop distinctive ways to position and distinguish their products, services, communities, and technologies in this exploding marketplace.
When my focus turned to the senior sector I became a networking maximist, if there is such a word (there is not). this brought me into collaborations and work for and with 2Sisters Senior Living Advisors, Senior Helpers of Boston, Boundless Options, LLC and countless other professionals managing the healthcare ecosystem in New England
My heart and soul was nurtured in the world of communications, where I have held positions as a lowly as a copy/contact to running accounts for major brands. I blog, I present, and today I am adept at deploying ai when it The power of communications can never be underrated and its value must always be given its due.
My parents met when one was a millinery buyer, the other worked footwear. I met my husband working in the advertising department at the famous Jordan Marsh Boston. The customer is always right.
What does not involve technology? Staying alongside of it requires capacity to understand how market research fits into the organizational DNA.
Spending more than 5 years on the Board of Rogerson Communities was the perfect magic of purpose and passion being on the same page.