
Meet Cindy Connelly
Creative Marketing & Communications Consultant
Talk to Her About Developing Your
Unique Voice in Senior Living & Aging Services
Talk to Her About Developing Your
Unique Voice in Senior Living & Aging Services
It becomes important to consider what an encore career looks like for myself as a life-long marketer and communicator. Especially one who spent the better part of that time in the ageing services sector that to this day, is not recognized as an "industry".
Because now more than ever we must listen to our elders.
If we are going to connect seniors to sell them services, products and ideas that enrich their lives and engage their spirits we first must respect their power, purpose, and resiliency.
I get to apply life's career lessons with clarity and discipline. Including the ascending value of AI.
There is great value in meeting my older self; I've had lots and loads (which are actually different!) of challenging "customer" experiences throughout my career.
The lessons of my life and work can now be applied with ease, clarity and discipline.
There is a realistic & keen understanding of native as well as acquired talent, strengths, and skills. Of promises made and delivered.
Ah, it always comes back to the brand. The value of your personal brand and its comity with the audience and the eco-system.
And today, figuring out how to integrate the generations into everything we do is a new mandate.
Bobbi started the Jones Road brand after building a super successful line of cosmetics because, in her own words, "she wasn't done yet".
"Consumers don’t want more choice, but more confidence in the choices presented. Choice is a tax on time and attention. Customers want someone else to do the research and curate the options for them"
"All the good stuff is on the other side of tired." His memoir "Open" is a deeply personal, inspiring, and elegant read and audiobook. It is totally surprising and he will never be "done".
"When we deny our stories, they define us. When we own our stories, we get to write the ending."
If your approach to the senior living market feels stale, or not quite right, think about giving Cindy a call.